INGREDIENT CRUSH - ASTAXANTHIN
- fitglowbeauty
- Nov 13, 2015
- 2 min read
What do Flamingos and Vita-Active Serum have in common? A game changing antioxidant that protects the skin from free radical damage better then most commonly used antioxidants in skincare formulations. Studies show that Astaxanthin ia a carotenoid that is up to 1000 times more effective than vitamin C, 500 times more effective than vitamin E and 10 times more effective than beta-carotene. Effective antioxidants are an important shield from the daily assault our skin take from environmental stressors such as pollution, UV radiation, smoke, pollution which create free radicals. Free radicals damage the skin cells making the skin appear older , dull and uneven. All of these factors cause reactive oxygen species (ROS) to build up in skin and inflict damage at a cellular level. Antioxidants scavenge free radicals and protect the skin from damage before it occurs. Astaxanthin is a super antioxidant that penetrates the skin to protect plus deliver many skin loving benefits.
• Helps to stimulate continuous production of collagen in the skin which is responsible in maintaining skin tone elasticity and firmness.
• Inhibits melanogenesis or reduce melanin production by 40 percent , diminishing age spots, freckles, and dark eye circles gradually.
• Acts as an effective skin whitening and anti dulling agent
• Provides potent anti-inflammatory properties that help sooth irritated or burned skin
• Promotes cell renewal
So what do flamingos have to do with this ?? Astaxanthin is the found in algae which makes up a large part Flamingos diet. The carotenoid is naturally red in pigment and changes the look of the flamingos feathers to a beautiful shade of orange or pink. This also gives the Vita Active Serum the orange appearance but don’t fear the serum colour as it doesn’t make your skin look orange or pink. It absorbs quickly to defend from free radicals and leaves skin smooth , soft and radiant.
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